Day & Night Apparel, Hard Rock Hotel and Casino, Las Vegas, Nevada
Inside of the Hard Rock Hotel and Casino in Las Vegas, this was a new location for Day & Night, a sophisticated apparel store. Our creation took place simultaneously with construction within the store to accommodate the Day & Night business. The image originated with architectural design. Quality and timeliness of our murals rely on what we call the “Four I’s”: Image, Image Location, Image Size, and Image Colors. Building construction projects often accommodate our Simply Artistic model as architectural firms commonly provide precisely our Four I’s. In this project, we were to create a large-scale mural of an attractive young lady in attractive attire on an exterior store wall with substantial exposure. The image symbolizes day to the young lady’s front and nightfall to her back. The surface is masonry, and we used solely two different shades of gold as color. One of our challenges was the use of hundreds of thin stencil strands in order to depict long, beautifully-tinted hair. As is typical in construction projects, our coordination was with the General Contractor to ensure timely progression. A painted image is ideal for a masonry surface such as this—it will not peel, cannot be visually distorted by reflective light, and is intended as a long-term visual. Our image successfully attracts desired attention for Day & Night as a business. We’re delighted to have been a part of this project.